Do you want to attract more franchise enquiries? Are you making the most of the ones you’re already getting?

Our 10 session franchisee recruitment buddy will help you unlock the blocks, give you clarity on the direction to take things in and inspire you for the future.

Sessions can be weekly, fortnightly or once a month depending on the pace that suits you best.

Session 1 – Brand Identity & Franchise Offering [Survey to complete + 1 hour Zoom]

A chance to check that your brand is making the right impression and has the persuasive power to attract franchisees in the first place. Fill out our survey and we’ll help you see your franchise offering through fresh eyes.

Session 2 – Ideal Franchisee [Worksheet to complete + 1 hour Zoom]

Complete our comprehensive franchisee avatar worksheet and we’ll help you assess how your franchise recruitment can best match who you’re trying to attract. We’ll also explore if you’re doing enough to address their pain points and objections.

Session 3 – Franchise Prospectus [Share Your Prospectus + Our Written Report]

We’ll review your franchise prospectus and provide a bespoke written report to ensure you’re making the very best of this invaluable marketing resource. We will also share with you our page-by-page prospectus template together with our top tips.

Session 4 – Franchisee Recruitment [35 minutes Video to watch]

Watch Jo Middleton’s masterclass ‘Recruitment Foundations, The Funnel and Sales Numbers’. Be inspired for your long-term plans, winning transformation statement and optimum sales.

Session 5 – Franchise Sales Funnel [Survey to complete + 1 hour Zoom]

Share your current systems with us and we will help identify blocks in your sales funnel and suggest the best practices for the future. In particular there will be focus on your follow-up approach with any potential new franchisee.

Session 6 – Franchise Marketing Strategy [40 minutes Video to watch]

Watch Jo Middleton’s ‘Franchisee Recruitment Marketing’ masterclass. Gain knowledge and insights to develop a successful strategy that will take you forward with fresh energy and confidence.

Session 7 – Marketing Strategy Meeting [Survey to complete + 1 hour Zoom]

A chance to go through your marketing strategy, discuss options, identify blocks, plan for the future and consider how best to achieve your goals.

Session 8 – Franchise Marketing Materials [Share materials + 1 hour Zoom]

Let’s review your franchise marketing materials from how you’re using your own website through to what you’re putting out in print, on social media and franchise directories.

Session 9 – Franchisee Discovery Days [1 hour 10 minutes Video to watch]

Watch Jo Middleton’s ‘Dream Discovery Days’ masterclass. This comprehensive video is a complete guide from start to finish to how to plan and structure winning discovery days.

Session 10 – Final Review [1 hour Zoom]

A chance to review where you’re at and look at anything further to address for both your immediate and long-term franchise recruitment success.