SCALE Franchise Systems provides you with expert training in all aspects of franchising your business.
Gain invaluable skills and knowledge including the very best practices and the highest of industry standards.
Achieve a CPD qualification to demonstrate your achievement and your commitment to excellence.
The SCALE course consists of 12 video modules to watch in your own time.
Every video module is written and presented by multi award winning franchisor and franchise consultant Jo Middleton.
At the end of the course, there is the option to complete an exam to achieve CPD accredited and certified franchisor status. You will hold a certificate in franchising from a recognised and trusted awarding body. This certification demonstrates expertise and commitment to prospective franchisees.
The exam is not timed and simply needs to be completed within 7 days of the course end date. The goal is to evidence understanding of the course content, which remains at your disposal throughout the process.
“Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.”
You will continue to have access to all the course materials for 2 years after your start date to enable you to revisit the information as and when you find it helpful to do so.
MODULE 1 - Operation Manuals
How to write your Operations Manual (the nuts and bolts of successfully running your business) and what to include to set your franchisees up to successfully run your business in their areas without watering it down or compromising your business.
MODULE 2 - Territory Mapping
What can and can't be done by a franchisee in their territory (the area you allow them to run their business in) and how to map out territories successfully.
MODULE 3 - Franchise Prospectuses
First impressions count and this is often the first detailed information someone interested in becoming a franchisee will see. You will learn exactly what to include to make this best of this invaluable resource.
MODULE 4 - Franchisee Training Plan
Building the correct system to train your new franchisees means that you will be doing the leg work once and you can roll it out time and time again.
MODULE 5 - Onboarding Franchisees
This is a golden nugget that I see consistently under achieved. Having a robust onboarding process including all the elements in this module will help them hit the ground running and expedite your franchisees becoming brand advocates.
MODULE 6 - Business Plans and Forecasts
Building out the business plans and cashflow forecasts not just for your head office franchise business but also for your prospective franchisees too.
MODULE 7 - Where to Find Franchisees
Profiling your ideal franchisees using my 4 P's system and accurately finding where they hang out online and offline in bulk so you can get in front of them in groups.
MODULE 8 - Franchise Community
The importance of a community for you, your franchisees and your prospective franchisees and how to build them successfully.
MODULE 9 - Franchisor Marketing Strategy
Building a robust marketing strategy, defining your franchise business long-term goals and how to expedite them through your distinct and sustainable marketing strategy.
MODULE 10 - Franchisee Recruitment Strategy
Building your franchisee sales funnel and what to incorporate on Discovery Days.
MODULE 11 - Legalities and Contracts
What exactly each legal document in franchising is and when you need them during your franchising journey.
MODULE 12 - Evaluation
What to measure, how to get the right feedback and incorporate it to grow your franchise whilst maintaining your wellbeing and work/life balance.