Meet multi award winning entrepreneur, franchisor and franchise consultant Jo Middleton

Mutli award winning Jo Middleton

An exceptional knowledge of franchising as well as outstanding business acumen

About Jo…

✔️ Over 20 years building businesses
✔️ Quoted in Forbes
✔️ Author
✔️ Advocate of financial literacy for children
✔️ Expert in business and franchise sales
✔️ Business growth nerd
✔️ Animal lover and gin drinker

Winner: New Business of the Year, The Great British Business Award 2022

Shortlisted: New Start Up of the Year, South West Business Awards 2021

Winner: Elite Franchise Top 100 Franchises 2020

Winner: Best Franchise Support, Approved Franchise Association Awards 2019

Winner: New Woman Franchisor of the Year, EWIF Awards 2018

Jo has taken a franchise nationwide, provided employment opportunities for many, won numerous awards and appeared in television programmes and countless publications.

As a bilingual, multi award winning serial entrepreneur, popular keynote speaker, author, franchisor and investor who has been in business since 2000, Jo has a wealth of information to share.

She has spent over a decade studying the habits of successful entrepreneurs and spent tens of thousands of pounds on business coaching, mentorship, personal and professional development with the world’s leading business coaches.

Jo is a firm believer that you never stop learning.

“I have been where you are. I started from nothing. The first business I franchised, I built as a single Mum of two. It hasn’t always been an easy road.

I knew I had a good business but I didn’t know where to start to franchise it. The franchise industry seemed like a secret club that I couldn’t get into.

I lost thousands of pounds with one “consultant”. It took me a couple of years before I could afford to work with another and was actually in a position to bring a franchise offering to the market. But I did it!

There were so many things that I wish someone had told me. I learnt the hard way and made many mistakes.

That’s why I am on a mission to make franchising easier and more accessible for business owners in the UK. Why should you fall foul to the same costly mistakes that so many have done before you?

My entire secret recipe for franchising your business successfully has been externally accredited and approved so that you can FAST TRACK your franchising journey. Everything that I have learnt in my many years in the franchise industry is in my trainings.

I am proof that you can do this with your business too.

I own several franchise territories for another brand. This helps me see things from both a franchisor and a franchisee perspective.

I’ve got a wealth of first hand industry information to share. I walk the walk and don’t just talk the talk.

This is where you start to really SCALE your business beyond your wildest dreams.”

Jo Middleton

🎉 CEO, Founder and Chief Wizzi at Wizziwoos Kids Clubs Limited
⚽ CEO and Director of JET Ballers Limited
🤓 Founder and Franchise Mentor at Franchise Business School
🆘 Founder of Dog First Aid Franchise (sold)
🐸 Founder of Purple Frogs Virtual Assistants (sold)
🐠 Founder of Wiltshire Pet Care (sold)
🐾 Founder and Dog Behaviourist at JDL Dog Training (sold)
🐕 Co-Founder of Lead on Puppy Classes (sold)
💻 Founder of Word-Perfect Virtual Assistants

Specialist Subjects

Building your business as an asset
Business growth mindset
From start up to national brand
Imposter syndrome busting
Getting your business ready to franchise
Franchisee recruitment
Selling your business
Strategic Innovation

Testimonial for Jo from Jane , Little Voices
Testimonial for Jo from Anna, Kidslingo

Register your interest for one of Jo’s courses or masterclasses via the form below or email info@childrensfranchise.co.uk